NNormal: new adventure
World-renowned mountaineer and trail runner Kilian Jornet has partnered with
family-owned footwear company Camper to launch NNormal: a new outdoor
sportswear brand, designed and tested between the coasts of Mallorca and the
fjords of Norway. The brand’s first products will be launched this Fall.
“Sharing the same values was a strong motivation to start this project. We agreed
that we need a new way of thinking and acting in relation to our environment
and outdoor activities,” explains Kilian Jornet. “We want to be very honest on how
we produce the equipment and on the role the company wants to play for the
society and the environment. This means transparency and working to avoid
overconsumption by building products that are durable. To have a minor impact
on the environment, we need to work with various materials and explore different
designs. It’s a long and difficult path but that’s what motivates me and the team
to start this project.”
NNormal’s products reflect the partnership’s shared philosophy: authenticity and
utility that inspire people to enjoy and respect nature. A mission which is expressed
through timeless gear that’s functional, performance-oriented, and built to last.
All the outdoor equipment was designed in Mallorca and tested in Norway as hinted
in the name of the brand (Nor-way + Mal-lorca).
“Building a new brand is always a very exciting adventure, although we are aware of
the challenges involved” says Miguel Fluxa, CEO of Camper and member of the
founding family’s fourth generation. “We are complementary partners of NNormal.
Having the opportunity to conceive it with someone like Kilian is really unique:
to combine performance with personal responsibility strongly resonates with our
DNA. He brings his strong product development expertise and unique vision of the
outdoor world, while Camper brings innovation, shoemaking and design know-how.”
The NNormal assortment will be launched in FW22 in Europe & North America
via nnormal.com and specialist outdoor and running stores. The first drop will be
limited, focusing on footwear, apparel and accessories for trail running and hiking.
Kilian Jornet—the first ambassador of the NNormal team which will be revealed
in the coming weeks—will wear them during this year’s race season.